Creating a Customer-Centric Culture – CBM Training
Business Courses

Business Skills Courses

CBM Training provides a range of courses designed to help delegates hone their business skills to improve productivity in the workplace. Our Business Skills Courses are delivered by a faculty of highly qualified consultants who are not merely lecturers but rather specialists consulting in their particular field. They have greater insight into the market and a fuller understanding of delegate needs and deliver Business Courses which are practical in nature and extremely relevant to the current market.
Creating a Customer-Centric Culture

Creating a Customer-Centric Culture

It is no longer a competitive advantage for you to just have great customer service. The real imperative for business success lies in creating unparalleled customer experiences. A faster business pace, increased competition and the instant 24/7 feedback available today means that all employees need to constantly strive to improve the customer journey, something which goes well beyond day-to-day customer service.

This highly engaging training course will enable delegates to begin designing a route map to implementing customer-centric transformation in their organisations. Delegates will be challenged to look deeper than the products and services they offer, and to identify why they do business and what customer problem they are solving. This process will both challenge and inspire delegates.

By attending this course, you will take the first steps towards creating a truly customer-centric organisation and you will finally realise what all successful business already understand: “Customer-centric culture is an end rather than a means”.

Your comprehensive programme includes:

– Gaining an in-depth understanding of Customer-Centricity and the positive impact it can have for your business’ success.
– Developing a clear picture of who your customers are and how you can best profit from this knowledge by targeting the right people or organisations.
– Creating authentic consumer experiences that will delight your customers and keep them coming back and buying.
– Defining why your business exists, aside from making profit, and getting buy-in from your team to ensure that you are all working towards a common goal.
– Identifying the building blocks of Customer-Centricity and practical ways that you can begin implementing this into your organisation to change the way your people think.
– Ensuring everyone within your organisation is empowered to deliver exceptional customer service leading to greater customer loyalty and guaranteed ongoing business.

Do you have 8 or more delegates and want to run this course Onsite?

Click here to request a quote and get more information about our onsite training.



13-14 February 2020 (JHB), 17-18 February 2020 (DBN), 24-25 February 2020 (CPT), 18-19 May 2020 (JHB)


2 Days


Cape Town, Durban, Johannesburg


Corporate Conference Centre (Dowerglen), The Peninsula Hotel (Cape Town), Square Boutique Hotel (Umhlanga)

Price R6,675.00 excl. 15% VAT

R6,675.00 excl. 15% VAT


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