LEVEL 1 Management AI Masterclass for PR and Communications Teams

This introductory masterclass is designed to equip experienced PR and communications professionals with a foundational knowledge of AI and its applications in their field. Participants will discover how AI can transform PR activities, from media monitoring to content creation, significantly increasing efficiency and productivity.

The course will also provide socio-economic insights, particularly in the context of South Africa, and introduce practical AI tools that can revolutionize PR tasks, making processes that used to take days or weeks achievable in minutes.

Course Objectives

• Understand the macro and socio-economic impact of AI: Gain insights into digital transformation, inclusion, and the challenges and opportunities of AI in South Africa.
• Learn the basics of AI in procurement: Understand how AI can be applied to various procurement activities to enhance efficiency.
• Identify essential AI tools and technologies: Familiarize with key AI tools that can revolutionize procurement processes.
• Implement basic AI-driven procurement strategies: Learn how to integrate AI into procurement processes for rapid and improved results.
• Analyse introductory real-world case studies: Understand practical examples of AI applications in procurement that showcase significant time and cost savings.

Who Should Attend?

Experienced PR Professionals, Communications Managers, PR Consultants, Corporate Communications Teams, Marketing Communications Specialists