About the Course

This introductory masterclass is designed to familiarize digital marketing professionals with the foundational concepts of AI and its applications in digital marketing. The course will cover the socio-economic impact of AI, particularly in South Africa, and provide practical insights into how AI can enhance marketing strategies, improve efficiencies, and drive productivity. This Level 1 AI Masterclass for Digital Marketing Teams provides a foundational understanding of AI and its applications in digital marketing, setting the stage for more advanced learning and implementation in future courses.

Course Objectives

• Understand the macro and socio-economic impact of AI: Gain insights into digital
• transformation, inclusion, and the challenges and opportunities of AI in South Africa.
• Explore AI’s role in digital marketing: Learn the basics of how AI can be applied to various marketing activities.
• Identify AI tools and technologies for beginners: Familiarize with essential AI tools and technologies relevant to digital marketing.
• Implement basic AI-driven marketing strategies: Learn how to integrate AI into your marketing efforts for improved results.
• Analyze introductory real-world case studies: Understand practical examples of AI
• applications in digital marketing

Who Should Attend?

Digital Marketing Specialists, Social Media Managers, Marketing Managers, Small Business Owners, Creative Agencies, Marketing Graduates