About the Course
This introductory masterclass is designed to equip experienced PR and communications professionals with foundational knowledge of AI and its applications in their field. Participants will discover how AI can transform PR activities, from media monitoring to content creation, significantly increasing efficiency and productivity.
The course will also provide socio-economic insights, particularly in the context of South Africa, and introduce practical AI tools that can revolutionize PR tasks, making processes that used to take days or weeks achievable in minutes.
Course Objectives
- Understand the macro and socio-economic impact of AI: Insights into digital transformation, inclusion, and the challenges and opportunities of AI in South Africa.
- Learn the basics of AI in PR and communications: How AI enhances efficiency in PR activities.
- Identify essential AI tools and technologies: Introduction to key tools transforming PR processes.
- Implement basic AI-driven PR strategies: Integrating AI into PR for faster, improved results.
- Analyze real-world case studies: Practical examples of AI delivering time and cost savings in PR.
Who Should Attend?
Experienced PR Professionals
Communications Managers
PR Consultants
Corporate Communications Teams
Marketing Communications Specialists
Course Content
Module 1: Setting the AI Scene in Global and Local Context (1.5 hours)
Module 2: Introduction to AI in PR and Communications (2 hours)
Module 3: AI-Driven PR and Communications Processes (1.5 hours)
Module 4: Enhancing PR Efficiency with AI (1.5 hours)
Module 5: Real-World Case Studies and Interactive Session (1.5 hours)
Conclusion and Next Steps (1 hour)