About the Course
This masterclass is designed to empower digital marketing professionals with the knowledge and skills to integrate AI technologies into their marketing strategies. Participants will learn how to use AI to enhance customer targeting, personalize marketing campaigns, optimize content, and improve ROI through data-driven insights.
Course Objectives
- Understand the role of AI in digital marketing: Gain a comprehensive understanding of how AI can transform digital marketing.
- Explore AI tools and technologies relevant to digital marketing: Familiarize with the latest AI tools and their applications.
- Implement AI-driven strategies for customer targeting and personalization: Learn practical techniques for leveraging AI in customer segmentation and personalized marketing.
- Optimize content and improve marketing ROI using AI: Discover AI methods for content optimization and ROI enhancement.
- Analyze real-world case studies of successful AI applications in digital marketing: Examine case studies to understand best practices and lessons learned.
Who Should Attend?
Digital Marketing Managers, Social Media Strategists, Content Marketers, Marketing Analysts, SEO Specialists
Course Content
Module 1: Introduction to AI in Digital Marketing (2 hours)
Understanding AI in the Global Context
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AI in South Africa
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Introduction to Report Writing
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Module 2: Introduction to AI in Digital Marketing (2 hours)
Overview of AI in PR
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Essential AI Tools for PR
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Discrimination and Harassment in the Workplace
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Preparing for the Report
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Module 3: AI-Driven Customer Targeting and Personalization (3 hours)
Basic Techniques for AI-Driven PR
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Automating PR Tasks
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3.3 Enhancing Customer Experience
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Module 4: Measuring ROI and Improving Campaigns with AI (2.5 hours)
AI for Document Management and Creation
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Predictive Analytics in PR
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Interactive Q&A Session
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Module 5: Real-World Case Studies and Interactive Workshops (3 hours)
Recap and Key Takeaways
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Developing a Basic AI Adoption Roadmap
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Resources and Further Learning
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Conclusion and Next Steps (1 hour)
6.1 AI-driven Tender Specification Writing (45 minutes)
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6.2 Automated Bid Evaluation (45 minutes)
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6.3 AI in Supplier Management (45 minutes)
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