About the Course
This advanced masterclass is designed to equip experienced PR and communications professionals with in-depth knowledge of advanced AI applications in their field. Participants will discover how AI can transform PR activities, from media monitoring to content creation, significantly increasing efficiency and productivity.
The course will also provide socio-economic insights, particularly in the context of South Africa, and introduce practical AI tools that can revolutionize PR tasks, making processes that used to take days or weeks achievable in minutes.
Course Objectives
- Understand the role of AI in PR: Gain insights into how AI is reshaping the PR industry.
- Explore advanced AI tools and technologies: Familiarize yourself with cutting-edge AI tools that can revolutionize PR processes.
- Implement AI-driven strategies: Learn how to leverage AI for strategic decision making and long-term planning.
- Optimize PR processes: Discover how AI can streamline and enhance various PR activities.
- Analyse real-world case studies: Understand practical examples of advanced AI applications in PR that showcase significant time and cost savings.
Who Should Attend?
PR Managers, Senior PR Professionals, PR Consultants, Corporate Communications Teams
