About the Course
This advanced masterclass is designed to equip experienced PR and communications professionals with in-depth knowledge of advanced AI applications in their field. Participants will discover how AI can transform PR activities, from media monitoring to content creation, significantly increasing efficiency and productivity.
The course will also provide socio-economic insights, particularly in the context of South Africa, and introduce practical AI tools that can revolutionize PR tasks, making processes that used to take days or weeks achievable in minutes.
Course Objectives
- Understand the role of AI in PR: Gain insights into how AI is reshaping the PR industry.
- Explore advanced AI tools and technologies: Familiarize yourself with cutting-edge AI tools that can revolutionize PR processes.
- Implement AI-driven strategies: Learn how to leverage AI for strategic decision making and long-term planning.
- Optimize PR processes: Discover how AI can streamline and enhance various PR activities.
- Analyse real-world case studies: Understand practical examples of advanced AI applications in PR that showcase significant time and cost savings.
Who Should Attend?
PR Managers, Senior PR Professionals, PR Consultants, Corporate Communications Teams
Course Content
Module 1: Introduction to Advanced AI in PR and Communications (3 hours)
Understanding AI in the Global Context
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AI in South Africa
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Introduction to Report Writing
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Preparing for the Report
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Module 2: AI in Business and Relevance for PR and Communications (2 hours)
Overview of AI in PR
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Essential AI Tools for PR
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Discrimination and Harassment in the Workplace
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Module 3: AI in PR - A Catalyst for Efficiency and Hyper Productivity (3 hours)
Basic Techniques for AI-Driven PR
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Automating PR Tasks
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Module 4: Technology in PR and Communications (3 hours)
AI for Document Management and Creation
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Predictive Analytics in PR
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Interactive Q&A Session
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4.4 Democratizing Technology through AI (30 minutes)
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4.5 Humans vs. Robots (15 minutes)
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4.6 Human-Machine Collaboration (15 minutes)
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Module 5: Information Security, Governance & Compliance (2 hours)
Recap and Key Takeaways
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Developing a Basic AI Adoption Roadmap
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Resources and Further Learning
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5.4 Governance and Compliance in AI-driven Procurement (30 minutes)
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Module 6: Practical Applications and Workshops (3 hours)
6.1 AI-driven Tender Specification Writing (45 minutes)
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